On Being 1% Better for the Planet | The Kuju Journal – Kuju Coffee icon-account icon-glass
Shop the Best Selling Roasts Now

On Being 1% Better for the Planet

May 03, 2019 | By Justin Wiguna | News

Be 1% Better. That’s the tagline for 1% for the Planet’s most recent campaign to challenge the world to do more for our planet. It’s a simple idea, and when put into practice, can create real change one company, organization and person at a time.

Since the inception of Kuju Coffee, we have actively chosen to be a 1% for the Planet member. What does this mean? It means we donate 1% of sales (not just profits) to support causes that help support our planet. For us, we’ve chosen the National Park Foundation because we love our National Parks and want to do all that we can to ensure that they are preserved for future generations to come. After all, who wouldn’t love a quick jaunt up Angel’s Landing in Zion?

kuju coffee ethiopia 1% for the planet

In addition to our donation, our decision to be a 1% for the Planet member has been part of a broader effort to build the Kuju brand in a better way. We do better by sourcing coffee from a family farm in Thailand that employs former victims of sex-trafficking. Most recently, we’ve decided to manufacture all of our Pocket PourOver products in facilities run 100% on Wind Power. We do these things so that we can do our part in making an impact. We call it Source-to-Soul™...more on that another time.

Even better, we're in good company with some of our favorite brands like Kammok, Peak Design, Sunski, Regrained, Patagonia and more

kuju coffee hydro flask 1% for the planet

So I want to challenge you. What will you do to be 1% better?

Let us know in the comments below or visit https://www.onepercentfortheplanet.org/better.

To journeys near and far,
Justin Wiguna
Co-founder

Become a Member

Related Posts

2021 Inaugural
2021 Inaugural "Kuju Recreation Week"
You might have heard by now that Kuju is launching nationwide in Whole Foods ...
Read More
Fall Vs. Summer Camping
Fall Vs. Summer Camping
When you hear "It's Camping Season!", what do you immediately think of?  For ...
Read More
Surviving the Outdoors Requires Epic Coffee
Surviving the Outdoors Requires Epic Coffee
In order to survive any outdoor activity, coffee is essential. How are you go...
Read More
Kuju X REI SF Tour
Kuju X REI SF Tour
KUJU'S ON TOUR! You heard it here first! Kuju X REI Tour launches in our hom...
Read More
Everything You Need to Know about National Park Week
Everything You Need to Know about National Park Week
It's our favorite time of year! And we are not just talking about the fast ap...
Read More
Backcountry Fuel X Kuju Coffee
Backcountry Fuel X Kuju Coffee
What does Backcountry Fuel box and Kuju Coffee have in common?  Well A LOT ac...
Read More

< PREVIOUS ARTICLE NEXT ARTICLE >