This Giving Tuesday we at Kuju Coffee are proud to announce #GenerosityCan - a new program that invites community members to provide the gift of a cup of coffee to support small business owners who have had to shut down their businesses – permanently – as a result of COVID-19.
Born out of our Source-to-Soul™impact philosophy, this program hopes to provide encouragement, if even only via a cup of pour over coffee, to the folks who have lost something they've put their soul into building.
How it works:
- IF YOU KNOW A SMALL BUSINESS OWNER who had to permanently shut down his/her business due to COVID-19, you can "nominate" them here. Per verification, we will ship them a box of Kuju pour overs.
“My brother and I founded Kuju in 2016. We are two Eagle Scout brothers who got tired of instant coffee while camping,” said Jeff Wiguna, CEO and co-founder of Kuju Coffee. “And though our coffee can now be found in REI, Sprouts, and Whole Foods, we always remember that we started by hand-packing our pour overs in our living room. We know what it means to put your soul into building a business. As much as we love coffee, we know it can't change the world itself, but #GenerosityCan. So we want to offer this small gesture of generosity to fellow small business owners that may have a hard time getting up and running in the morning and onto into their next venture.”
So if you, or someone you know, have had to shut down your small business due to reasons related to COVID-19, we hope you will submit a request here and upon verification, we will gladly ship you some Kuju pour overs. #GenerosityCan